The organization receives full access to PlanPerfect's strategic and risk planning software, which serves as the central system for building, managing, and tracking its strategic plan. Rather than producing a static document, the program helps leadership translate strategic priorities into clear goals, initiatives, and metrics that can be reviewed and updated throughout the year.

Support is delivered through a combination of facilitated touchpoints and on-demand guidance, including:

1. A structured onboarding and kickoff phase with monthly working sessions during the first quarter to establish the strategic framework, priorities, and implementation rhythm

2. Quarterly strategy reviews to assess progress, surface risks, and adjust priorities as conditions change

3. Ongoing access to office hours for timely questions, troubleshooting, and strategic guidance

4. 1:1 support as needed to help leadership navigate specific challenges related to planning, execution, or alignment

Over the course of the 12 months, the organization builds the internal habits, clarity, and accountability needed to treat strategy as an ongoing practice rather than a one-time planning exercise. The result is greater alignment across leadership and staff, improved follow-through on priorities, and a clearer line of sight between strategy, execution, and outcomes.

Who is this service best suited for?

This service is best suited for small to midsize nonprofit organizations that have clear mission ambition but lack the systems, time, or internal capacity to consistently translate strategy into execution. It is particularly valuable for executive directors and leadership teams who have a strategic plan or are due to refresh one, but want structured, ongoing support to turn priorities into action, maintain alignment over time, and adapt as conditions change. Organizations that are growing, navigating change, or seeking greater accountability to boards and funders will benefit most from a 12-month engagement that embeds strategy as an operating practice rather than a one-time exercise.

Estimated Duration / Format

6 30-minute meetings and unlimited access to office hours and 1:1s over a 12 months period.

Standard Value of This Service

$4,800 

Who is this service best suited for?

Nonprofit founders, CEOs, Executive Directors, Director-level staff, or those working to become an ED. 

Estimated Duration / Format

3 months of coaching - Six 55-minute coaching sessions over 3 months.

Standard Value of This Service

$3,000 

What AMPO Will Do

The Annual Giving Accelerator is a 12-month coaching program designed to help nonprofits build a clear, sustainable annual giving program. The Accelerator focuses on structure, donor engagement, and execution, giving teams a fundraising system they can realistically manage with existing capacity. 

You will be invited to monthly co-hort calls with other Nonprofit Cooperative members to discuss the material and learn from each other. 

As part of this offering, Amy Pokela, CFRE, will also join two board meetings virtually. The first meeting helps align leadership around the annual giving strategy and set expectations. The final meeting focuses on progress, lessons learned, and guidance on where to go next.

How the Process Works

The nonprofit participates in monthly Accelerator content, tools, and coaching, supported by AMPO. Board engagement is intentionally woven into the process to strengthen alignment and accountability.

What the Nonprofit Walks Away With

A functioning annual giving program, clearer donor strategy, stronger board understanding of fundraising, and a roadmap for continued growth.

Who is this service best suited for?

The Annual Giving Accelerator is best suited for independent nonprofits that are tired of fundraising without a plan. This service is designed for organizations that know fundraising matters but lack a clear, guiding structure to shape their efforts throughout the year.

It is an ideal fit for nonprofits that are not part of a larger affiliate or national system and therefore need a fundraising program they can own and manage internally. Many participating organizations have small teams where staff work across overlapping roles. It is common for the same person to handle fundraising, marketing, communications, and community relationships.

The Accelerator is built for organizations that need clarity, prioritization, and a realistic system that fits their capacity. It works best for teams that want to move from reactive fundraising to a focused program that supports mission delivery.

Estimated Duration / Format

The Accelerator Program last for 12 months and is administered through an online platform with video content and workbooks. There are also monthly coaching calls and for Nonprofit Cooperative members, the opportunity for Amy Pokela to present to your board about fundraising.  

Standard Value of This Service

$2,000 

Framework to include story topic, action required to be able to write the story, photo or graphic element recommendations to accompany the story, estimated word count for space considerations in design, description of what the story needs to accomplish, and any other details required. Framework will also include up to 3 data visualization recommendations (charts). Once completed, a nonprofit will have a clear roadmap to guide their writing and design. 

Who is this service best suited for?

Small, community-based organizations and organizations under $1M. 

Estimated Duration / Format

One, 90-minute discovery and story audit session, the creation of the detailed messaging framework and editorial outline plus a 30-minute follow-up session to answer questions. 

Standard Value of This Service

$2,500 

Who is this service best suited for?

Any organization that runs events that include tickets, raffles, auctions, paddle raise and donations. This can be a big black tie gala, a golf tournament, or any smaller fundraising event! The Diamond license is good for a full year- unlimited number of events.

Estimated Duration / Format

License License = 1 year, Launch Service for one event (3 zoom calls)

Standard Value of This Service

$1,249 

Canva is the most popular design tool for nonprofit marketers with good reason; it's easy to use and free for nonprofits! The problem Canva doesn't solve is:

1. What impact story do we tell?

2. How do we tell that story across diverse audiences and channels?

3. How do we do this all efficiently and effectively?

The Canva StoryBank is a system we designed in collaboration with our nonprofit clients to address these challenges. A Canva StoryBank addresses these challenges by establishing an organizations-wide communications infrastructure to help effectively and efficiently tell your organization's impact story through the authentic lived experiences of the people the organization serves and supports.

We propose to build the foundation of a Canva Story Bank system for nonprofit members of The Nonprofit Cooperative in 4 steps. 

Step 1: Collect Stories

Conduct TWO remote stakeholder interviews with program alumni, donors, board members, staff or other stakeholders. Deliver 30-45 minutes of raw footage per interview.

Step 2: Create Story Clips

Analyze interviews and use video editing software to extract TWENTY powerful story clips between 30 and 90 seconds duration.

Step 3: Extract Story Elements

Extract audio, images, quotes, and key messages from these Story Clips. Like a stocked and organized workshop, Story Clips and Story Elements help nonprofit communicators create audience-facing content efficiently and effectively.

Step 4: Migrate and organize Story Clips, Story Elements, and existing brand elements into your Canva folder structure. Provide documentation and ONE 60-min training session to support organization-wide use of the Story Bank

Benefits:

1. Community Insights

Documents constituent needs to ensure your messaging aligns with community values, creating a feedback loop with the community you serve.

2. Community Empowerment

Amplifies community voices to a broader audience, ensuring the community’s story is told by the community itself

3. Program Support

Increases visibility to potential beneficiaries, ensuring those who need your services can find them.

4. Capacity Building

Strengthens your internal infrastructure to communicate impact more effectively to donors and the public and ensure long-term sustainability of your communications.

5. Public Education

Supports program delivery through content that educates and supports participants.

Who is this service best suited for?

Any organization who has someone actively managing marketing and communications responsibilities would benefit from establishing a Canva StoryBank. The Canva StoryBank can be adapted to organizations of any size or mission area.

Estimated Duration / Format

Generally completed within 6 weeks from the first meeting.  - Step 1: Collect Stories (2 weeks) - Step 2: Create Story Clips (1 week) - Step 3: Extract Story Elements (1 week) - Step 4: Canva set-up and Training (2 weeks)

Standard Value of This Service

$3,450 (40% off)

Deliverables include:

-Crisis Risk Snapshot: One-page summary of the organization's top priority crisis scenarios

-Roles & Escalation Map: Clear designation of decision-makers, spokesperson(s), and internal reporting flow

-Customized Statements: Editable statements for likely crisis situations

-Media & Social Response Guidelines: Practical direction for handling press inquiries and online engagement

-Staff Talking Points: Internal messaging to ensure consistency during a crisis

-Leadership Walk-Through: One 60-minute virtual briefing to review tools and next steps

Who is this service best suited for?

The ""Crisis Communications Readiness Package"" is ideal for small- to mid-sized nonprofits that want to strengthen their preparedness, protect their reputation, and respond confidently to potential crises without the time or budget for a full crisis plan. It is designed for organizations seeking practical, immediately usable tools to guide leadership, staff, and volunteers in high-pressure situations.

Examples of potential crises include the following:

-Program or client safety incidents

-Financial mismanagement or fraud

-Leadership misconduct

-Legal or regulatory issues

-Data breaches or cybersecurity incidents

-Reputational attacks or misinformation

-Workplace or volunteer incidents

Estimated Duration / Format

2-3 month period with the grantee (client) being actively involved in meetings with Debbie Goetz and in providing the information necessary to develop the "Crisis Communications Readiness Package."

Standard Value of This Service

$3,000 

Who is this service best suited for?

Small community-based orgs that may have written their own website and feel it's too copy-heavy, not effectively telling their story, or not prompting visitors to take action. 

Estimated Duration / Format

One, 90-minute discovery session + take-home questionnaire to complete, drafting of up to 7 pages of new copy, 2 rounds of revisions. 

Standard Value of This Service

$2,500 

This provides the strategic foundation to ensure your report can be used as a powerful marketing asset for the coming 12 months and that your team has the clarity and tools needed to meet the deadline with confidence!

Who is this service best suited for?

Small, community-based organizations that need a report they can use for 12 months as a showcase to funders. Ideally for organizations under $2 million. 

Estimated Duration / Format

One, 90-minute discovery and story audit session, the creation of the detailed messaging framework and editorial outline plus a 60-minute follow-up session to answer questions. Timeline to completion is 3 weeks. 

Standard Value of This Service

$2,000 

The Public Relations Toolkit will include the following:

- PR Strategy Template

- SWOT Analysis Template

- Customized Press Release Template

- Customized Public Service Announcement (PSA) Template

- Customized Media Alert/Invitation to Cover

- Customized Media Pitch Template

- Customized list of up to 20 targeted news outlets in grantee's service area(s)

Who is this service best suited for?

This service is best suited for small to mid-sized nonprofits that: (1) do not have a public relations team in place; (2) need guidance on best practices for PR and media relations; and (3) are interested in developing materials for public relations planning and media outreach initiatives.

Estimated Duration / Format

Up to three 90-minute sessions over 4 weeks. A package of PR templates will be provided in PDF and Microsoft Word formats at the conclusion of the engagement.

Standard Value of This Service

$3,000 

Who is this service best suited for?

This program is ideal for established nonprofits (annual revenue $500K-$20M) that are experiencing a growth plateau or feel ""stuck"" despite having solid programs and mission impact.

Perfect for organizations that:

- Have been operating for 3+ years but struggle to scale revenue

- Have a board that's disengaged from fundraising

- Lack clarity on their donor journey or next fundraising steps

- Have an Executive Director who knows they need to fundraise more but feels overwhelmed or uncertain where to start

- Want to professionalize their fundraising and marketing, but don't have massive budgets for agencies

- Need strategic guidance, not just execution

This is NOT for brand-new nonprofits still figuring out their programs or organizations under $250K in revenue who need basic infrastructure first.

Estimated Duration / Format

Six 90-minute virtual strategy sessions over 90 days (approximately bi-weekly), plus a comprehensive written 90-Day Strategic Action Plan delivered after the final session.

Standard Value of This Service

$6,499 

We'll do a deep-dive audit of up to 2 channels to define your target audience, identify crucial content pillars, and gain a deep understanding of your brand personality and image to develop a winning strategy that drives results with your unique goals in mind. 

Who is this service best suited for?

Small to mid-sized community-based organizations. 

Estimated Duration / Format

A 90-minute discovery session + take-home questionnaire homework, delivery of complete strategy with content pillar recommendations, best practices, posting recommendations and example content , + 60-minute follow up to review strategy to gether and ask questions 

Standard Value of This Service

$2,700 

Some options of how to use the time are:

- Setting up QuickBooks Online (QBO),

- Entering financial data into QBO,

- Creating financial policies and procedures,

- Drafting board treasurer job description,

- Preparing financial reports for board,

- Assisting with cash flow projections, and

- Filing IRS Form 990

Who is this service best suited for?

Organizations with a budget under $1M

Estimated Duration / Format

The organization will have 12 months to use their 10 hours

Standard Value of This Service

$2,500